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Marketing Communications2018-02-18T07:54:57+00:00

WE OFFER A VARIETY OF CREATIVE SERVICES TO SUIT YOUR NEEDS

The written word is a powerful tool when it comes to communications, and should be handled carefully, and by professionals whenever possible. VP and VPPR employs writers, editors and copywriters that can expertly manage any writing project.

Examples of writing, editing and copywriting projects that VP and VPPR handles include articles, blogs, advertorials, press releases, speeches, article writing for print and E-newsletters, internal and external communications and any other project that clients need assistance with.

When it comes to articles and blogs, VP and VPPR also will publish the articles we author on behalf of clients, to media websites to increase exposure to these important communications.

A professional looking, functional and clearly organized website has nearly become an expectation for the target markets of our clients. A website is an extremely important marketing tool; it is the cornerstone of all communications, and an extension of a client’s identity and brand. A website should contain every message that the client would like to convey, and have a strong and contiguous connection with all communication channel that represents our clients – including blogs, articles, advertorials, social media, print or E-newsletters, and communication collaterals such as brochures, flyers, posters, postcards, business cards and others.

VP works to deeply understand client content goals, and provides a wide array of design options to create the impression and image clients are looking to establish, or refine for their unique audiences.

Any collateral communication piece that contains a client’s brand, identify and messaging intended for their target demographic or market – can be created by VP.

Our expert graphic designers have developed logos and refreshed logos (or handled complete rebranding projects), in addition to designing brochures, flyers, posters, postcards, mailers, business cards, print and E-newsletters and all other collateral communications that delivers messages on their behalf. More on the content side for those projects on the Writing and Editing Services page.

Telling the story of our clients through custom video productions is a valuable communicate tool that VP utilizes to successfully communicate who our clients are, and how they provide value to their target demographic. Our videographers have years of experience professionally producing videos that get our clients noticed.

VP video productions can be filmed on-site at client locations, in the VP Video Production studio, out in their communities, or a combination of all of the above. Additionally, VP creates and has access to B-Roll (background) video that enhances the professional look of videos. VP photographers can also capture important moments that enhance the overall video message.

A number of different video packages are available, and VP will work with a variety of budgets. Videos can be published on websites, utilized for presentations, shared through newsletters and an array of social media channels. VP will also publish client videos to the Vicarious Productions YouTube Channel, and promote/push the client videos out through VP social media pages to also enhance their reach.

Social media has fortunately (or unfortunately) become another communication channel that certain segments of the population demand in order to stay connected. The utilization of one or more of these many channels has become something of an expectation for local government, associations, nonprofits and businesses.

VP handles social media management for a variety of channels including: Facebook, Twitter, LinkedIn, NextDoor, YouTube, Instagram, Pinterest, Blogs, Tumblr, Snapchat and others.

In addition to providing regular content generation and posting to these social media sites, VP also monitors activity from followers, including moderating and responding to comments, when necessary. VP works very closely with our clients to ensure when commenters/concerned parties ask questions that need to be answered, the answers and responses are decided upon as a team, and communicated in the voice of our clients.

The Right Tools For The Right Project. Every Time.

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